This SEO Optimization project was focused on improving the organic visibility and search engine rankings of an e-commerce website. Our strategy involved keyword research, technical SEO audits, on-page optimization, link building, and performance enhancements. The goal was to increase traffic, conversions, and domain authority while staying within Google’s Webmaster Guidelines.
One of the main challenges was dealing with duplicate content, broken links, and outdated meta information which affected the client’s crawlability and ranking. Another hurdle was optimizing hundreds of product pages without disrupting the existing design or user experience. We also had to recover from previous poor backlink practices and regain search engine trust.
Within three months, organic traffic increased by 60%, and key product pages ranked in the top 3 positions on Google. The bounce rate was reduced by 20%, and average session duration increased. Overall domain authority improved from 21 to 39, and the client saw a 35% boost in online sales directly attributed to improved search visibility.
